Hi, I’m Shruti

Hi, I’m Shruti

I have 9 years of content marketing experience in B2B SaaS and I thrive at creating compelling content that engages, converts, and delights readers.

As a data-driven content marketer, I build growth-focused content teams that excel at balancing creativity with measurable results.

I’ve worked with large companies with enterprise clients like Zoho and Brandwatch, and also been a part of the 0 to 1 journey in a startup.

I excel at scaling organic traffic with a bottom-of-the-funnel content focus, building and coaching high-performing content teams, and working across geographical boundaries.

Currently, I head a Content & Creative team that I built from the ground up. My biggest win was establishing a data-driven, full funnel content strategy that helped us scale our organic traffic by 132% and increase inbound leads by 72.7% in just a year.

Work samples: Guides & reports

Within content writing, my expertise is in creating high-impact and unique thought leadership content based on surveys and extensive research. Here are some examples of guides and reports I’ve created over the years.

Published articles

Here are samples of in-depth articles I’ve written over the years.

Events & Webinars

In addition to content marketing, I’m passionate about public speaking. I’ve built webinar programs from the ground up and have also presented at events and conferences.

Let's work together!

Got a content marketing opportunity that you’d like to discuss with me? Contact me, and let’s get started!