Hi, I’m Shruti
I have 9 years of content marketing experience in B2B SaaS and I thrive at creating compelling content that engages, converts, and delights readers.
As a data-driven content marketer, I build growth-focused content teams that excel at balancing creativity with measurable results.
I’ve worked with large companies with enterprise clients like Zoho and Brandwatch, and also been a part of the 0 to 1 journey in a startup.
I excel at scaling organic traffic with a bottom-of-the-funnel content focus, building and coaching high-performing content teams, and working across geographical boundaries.
Currently, I head a Content & Creative team that I built from the ground up. My biggest win was establishing a data-driven, full funnel content strategy that helped us scale our organic traffic by 132% and increase inbound leads by 72.7% in just a year.