I surveyed over 100 creative operations leaders across the globe to understand how their teams were reacting to AI as we approached 2024. After extensive response analysis, I compiled my findings into this report.

I completely overhauled the cornerstone of Falcon.io's annual digital marketing trends campaign by creating a 60-page eBook based on extensive research and an analysis of data from Falcon, Brandwatch, and BuzzSumo.

This eBook garnered 33,000 downloads within just the first few months of publication.

Success on social media starts with crunching the numbers and figuring out what works best for your brand. With social media analytics, you get to understand what’s working and what’s not so that you can create a better social media strategy that brings you the results you desire.

In this blog post, I fully explore what social media analytics is, how to conduct an analysis, and the ROI of it.