I have 10 years of marketing experience in B2B SaaS and I currently head a Content & Creative team at Esko. My role sits at the epicenter of product, content, and brand marketing.

I’ve worked for enterprises like Zoho and Brandwatch, and also have also been a part of 0 to 1 journeys in startups like Unmetric and Artwork Flow by Bizongo.

Over the course of my career, I’ve honed skills like:

• Bridging the gap between product engineering and market needs.
• Ideating and executing on GTM strategies for new features.
• Creating end-to-end content for multiple channels like website, email, social, and more.
• Facilitating positioning workshops to define unique value propositions of products/features.
• Scaling organic traffic with a bottom-of-the-funnel content focus.